Words are the operating system of everything you're building.

For the words you live by, and the words you leave behind

Author mentor and publisher Sally Jane Friday in a flowing white and blue gown with spaghetti straps, posing and smiling.

choose your own adventure ↓

  • Write Your Book

    Turn the ideas, experience and 17 chaotic notebooks into something you’re proud to put your name on.

    For the woman who wants a complete pathway from idea to published book, with the structure, support, and community to actually finish it.

    Because in a world where everyone is outsourcing their identity to AI

    Your real voice is the most disruptive thing you own.

    Write Your Book

  • Refine Your Book

    Strengthen the structure, clarity and impact of what you’ve written without editing the soul (or your voice) from it.

    Whether it's a scrappy first draft, a half-finished document you've been avoiding for months, or as polished as you can make it on your own, this is where it becomes a book that actually matters.


    Edit Your Book

  • Publish Your Book

    You've written the book. Now you want the right team around it.

    I work with a small number of authors to take finished manuscripts through editing, design, production and publication, with support shaped around the book rather than squeezed into a standard publishing package.

    Publishing projects are by application/invitation.

    Publish Your Book

  • find your voice

    Rewrite the language that taught you to shrink, doubt yourself or question whether your story matters.

    Let's rewrite your world

  • Work With Sally

    For the books, words and ideas that don't fit neatly into a package. Bespoke support shaped around you, your work and what you're trying to create.

    If you know you want me in your corner, start here.

    Work With Me

Your story matters.
How you tell it matters even more.

Whether we’re refining your message, shaping your book, untangling identity-level stories, or rebuilding the way you express yourself entirely… this work goes far deeper than “content.”

Because words don’t just describe reality.
They train the nervous system to expect it.

Bespoke author mentorship

This is the highest proximity way to work with me.

For the woman whose book is also a movement. The work is precise, deeply personal, and built to honour the vision you came in with.

We shape the concept, structure the manuscript, navigate the messy middle, refine the writing, and position the book for the impact it's meant to have.

You’ll have my personal support when you’re so deep into the chaos you’re about ready to burn it all (I won’t let you do that, unless of course it’s essential to burn that b*tch… then we’ll start again, together.)

It's the support when you're wide awake at 3am with ideas swirling. And having someone beside you who can see the parts of your story you're too close to see clearly.

It’s intuitive, encouraging, and it may even stretch you beyond your wildest imagination.

Writing this book will change you. That's what happens when you finally give yourself permission to write it.

Every engagement is bespoke. This work is built around you, your book, and the impact you want it to have.

Applications only.

Apply to Work Together
A woman with long blonde hair smiling at the camera, wearing a light blue top and a gold pendant necklace, with colorful chakra flags on the wall behind her.

Being a first-time author, I had no idea what was involved in bringing my book to life… but Sally certainly did!

From the moment my heart said ‘yes’ to working with her… the magic began.

In our first conversation I shared my hopes, dreams and creative direction with Sally. Within minute I knew I’d found the mentor I’d been looking for. She clearly saw and shared my vision, then wholeheartedly ran with it all the way to the finish line. What started as a simple edit turned into a seven-year journey of re-mastering my first book from the inside out and a life-long friendship.

Sally possesses a unique ability to capture the true essence, heart and soul of your writing rather than simply putting words on a page. Her extraordinary insight and intuition helped me to see parts of my story I couldn’t, particularly as my book is a deeply personal memoir. Her gentle, yet grounded guidance and wisdom allowed me the grace to step away for periods of time, creating space for new understandings to emerge and be shared.

Writing this book was a healing journey in and of itself and I’ll forever be grateful to Sally for walking beside me every step of the way. Together we transformed my manuscript from a rustic stack of papers to a stunning masterpiece.

— Kristen Louise

“I have had Sally be my editing genius twice now on two books.. I completely trust her with my work! I wouldn’t go to anyone else. I’m glad I found her from the beginning of my author journey”

- Kasey Griffith

I wholeheartedly LOVED my entire experience when working with Sally editing my book. Her professionalism, encouragement, and guidance from the heart was so valuable to me.

I feel she went above and beyond to understand and honour my process. Thank you so much beautiful one.

- Jessie Moss

Sally is an incredibly talented literary wizard who helped me bring my first published book, "The Day the Cancer Quit," from unpolished to highly refined. I would recommend her skills as a 10/10.

Sally's talent in making individuals feel comfortable, as well as bring out the absolute best in them, is one that should be shared with the world.

- Kristie Anne Mah

The Right Words Change Everything

A book can change a career, a sentence can change a relationship, and a story can change a life.

The words you use to describe your work, your vision, and yourself are not decoration. They are the operating system of everything you're building, and when they're right, everything moves differently.

If you're ready to express what's actually true, let's talk.

discover your writer archetype

Every author thinks, creates, and writes differently.

Most writing advice assumes you work the same way as everyone else. You don't.

So until you understand how your creative mind actually works, you'll keep forcing yourself into processes that were never designed for you.

The Writing Archetype Quiz tells you exactly which of the five writing archetypes you are, how you generate ideas, where you get stuck, and what writing strategies actually work for your brain.

It's the first step inside the Influential Author Journey and it's the first question every author should ask before they write a single word.

Take The Quiz

Sally Jane Friday

Recovering journalist, editor, author, and professional spell-breaker.

Words... my thing

Writing... my therapist

Chocolate... my drug of choice

Stories that shape the world... my f*cking obsession

Journalism gave me the skills to uncover a story. Copywriting taught me how words shape behaviour. Mentoring from a neuroscientist deepened my obsession with the brain, emotions, and the energetic power of language… words that can be felt.

For years I believed other people's stories about who I was or could be, until I realised I could rewrite my own. So that's exactly what I did. Then I went on to help other women find the words for theirs.

I’m obsessed with helping women ignite their own inner revolution, because when a woman truly finds her voice, she changes what becomes possible for everyone around her.

Because writing isn't just a title I sprinkle on my socials. It's my fucking life.