Turn what you know into the book you’re known for.
You already have the experience, the ideas and something worth saying.
Let’s turn them into a book that reaches the people you want to help and sounds unmistakably like you.
Your story matters.
How you tell it matters even more.
I’m Sally Jane Friday. Recovering journalist, editor, author mentor and publisher.
There’s a book in what you’ve lived and learnt. I’m here to help you write it, refine it and make sure you’re proud to put your name on the cover.
What’s Really Stopping You From Writing Your Book?
DISCOVER YOUR WRITER ARCHETYPE WITH THE FREE QUIZ
Not all writers sit by candlelight at 3am immersed in their creative flow and emerge weeks later with a masterpiece worthy of gracing library shelves a hundred years from now.
You have your own rhythm. And until you understand HOW you create best, you'll keep forcing yourself into writing processes that were never designed for you.
Take the Writer Archetype Quiz and finally write your book, your way.
Write Your Book
Turn the ideas, experience and 17 chaotic notebooks into something you’re proud to put your name on.
Because in a world where everyone is outsourcing their identity to AI
Your real voice is the most disruptive thing you own.
Refine Your Book
Strengthen the structure, clarity and impact of what you’ve written without editing the soul (or your voice) from it.
Whether it’s a scrappy first draft, a half-finished document you’ve been avoiding for months, or as polished as you can make it on your own, this is where it becomes a book that actually matters.
You already know this matters
Your message needs to be shared. It’s time.
And you know deep in your bones that this belongs in a book.
Because when you share your story, you don’t just tell it… you put something into the world that can shift a perspective, start a conversation, help someone feel seen, or change what they believe is possible for themselves.
But getting a book from I need to write this to it’s out there in the world can feel, well, overwhelming. And even a little chaotic.
You’re not handing that story over to just anyone. And nor should you. So who the eff am I to help you write your book?
Sally Jane Friday
Recovering journalist, editor, author mentor and publisher.
Journalism taught me how to uncover a story. Copywriting taught me how words shape behaviour. Editing hundreds of thousands of words taught me how to refine one.
I’d become known as a genius at helping other people share their stories, but writing and publishing my own opened up an entirely new realm.
Because having to revisit and actually own all those moments that make up who you are and what you stand for takes courage.
And not owning it just isn’t an option for the women I serve.
I’m obsessed with helping women write books that spark their own evolution, because the woman who finishes the book is rarely the same woman who began it.
I know those long nights you’ve poured your heart onto the page trying to find the right words…
Because writing isn’t just a title I sprinkle on my socials. It’s my fucking life.
And I’m here to help you write the book that changes everything.
Some books refuse to stay unwritten.
You want to hold yours in your hands. To share it with the woman who needs it, hand it to a client or finally see everything you’ve lived and learnt take the shape of a book.
The Influential Author Journey is where we give that book your attention. A clear process from idea to publishing, support that understands how you create and somewhere to bring your questions along the way.
Explore the Influential Author Journey →
Still working out which book you want to write? Join me for Unwritten: Meet Your Book, a live 90-minute workshop on 2 or 3 December.
What authors say about working with me
“Working with Sally Jane Friday was such a gift. I came to Sally with a collection of underdeveloped stories and ideas and she helped me shape them into a book that finally felt whole.”
“She has an incredible editorial eye, but what I appreciated just as much was the love, care and genuine support she brought to the whole process. I always felt that she really understood what I was trying to create and helped me make it the very best it could be.”
Lisa Podosin
Author of One With Horses
“Sally was amazing to work with. She really understood my concept and helped bring my book together with a clear, natural flow while still keeping it true to my voice. I’m so grateful for her work, guidance and support throughout the process. Highly recommend!”
Chris Mahoney
Author of Reset
“Being a first-time author, I had no idea what was involved in bringing my book to life… but Sally certainly did! From the moment my heart said ‘yes’ to working with her… the magic began.”
“Her extraordinary insight and intuition helped me to see parts of my story I couldn’t. She clearly saw and shared my vision, then wholeheartedly ran with it all the way to the finish line.”
Kristen Louise
“I can’t even begin to describe the feeling of the moment I got to hold my actual book in my hands for the first time. I think the smile on my face says it all.”
“Thank you SJ this moment would not have been possible without you and your beautiful and aligned guidance. I feel so privileged to have you walk with me through this process. You truly are an angel”
Jo Gaddes
Author of Balancing on Water
“I have had Sally be my editing genius twice now on two books.. I completely trust her with my work! I wouldn’t go to anyone else.”
Kasey Griffith
the Hot Mess Goddess Podcast
Unfiltered conversations to reclaim the words that caged us… without pretending to be healed, polished, or pedestalled.
